Legal
Privacy Policy
Last updated September 2, 2026
This Privacy Policy explains how Atwell Equipment Rentals LLC (“we”, “us”, or “our”) collects, uses, and protects personal information when you use our website and equipment rental services.
Information we collect
We may collect:
- Contact details such as name, email address, and phone number
- Rental details such as equipment selected, pickup and return times, and booking status
- Payment-related information processed by our payment provider (we do not store full card numbers)
- Optional SMS opt-in preference and related consent records
- Communications you send us about a reservation or return
- Basic technical data such as browser type and pages visited, used to operate and secure the site
How we use information
We use personal information to:
- Create and manage equipment rental reservations
- Send booking confirmations, rental agreements, access instructions, and deposit updates
- Process payments and security deposit authorizations
- Provide customer support and respond to inquiries
- Improve site reliability and prevent fraud or abuse
- Comply with legal and regulatory obligations
Text messaging / SMS
If you opt in to SMS updates, we may send transactional messages about your rental, including reservation confirmation, access code delivery before pickup, and deposit settlement notices. Message frequency varies by rental activity. Message and data rates may apply. Reply STOP to opt out or HELP for help.
Mobile information will not be sold or shared with third parties or affiliates for their marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties.
How we share information
We share personal information only as needed to operate the rental service, including with:
- Payment processors to charge rental fees and manage deposit authorizations
- Messaging and email providers to deliver transactional notifications you requested or that are required for the rental
- Service providers who help us host, secure, or operate the website under confidentiality obligations
- Authorities when required by law
We do not sell personal information. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Data retention and security
We retain booking and account records for as long as needed to provide the service, resolve disputes, and meet legal, accounting, or operational requirements. We use reasonable administrative and technical safeguards to protect personal information.
Your choices
You may update account contact details in your account settings when logged in. You may opt out of SMS by replying STOP to any message or by not selecting SMS updates during booking. Even if you opt out of SMS, we may still contact you by email about an active reservation.
Contact us
Questions about this Privacy Policy or your information can be sent to:
- Email: jacobaparry@gmail.com
- Phone: 8018853778
- Address: 495 N 340 W, American Fork, UT 84003
- Or use our contact page.